A ground-breaking new scheme aimed to get vital food and essentials to the most vulnerable in the community has just been launched in Lichfield.
We have teamed up with Lichfield District Council in this project to create a community hub at our Boley Park Food Store.
The council will identify the most vulnerable and in need within the community, before gathering orders and passing these onto the store.
Our colleagues will then put together the packages and take payment from the customer over the phone, before the council picks them up and delivers the goods.
This scheme is the first of the kind in the country and, if successful, could lead to the creation of similar projects based out of our hub stores across the 16 counties we trade in.
Debbie Robinson, Chief Executive of Central England Co-op, said: “Co-operation is key to our communities coming together during this uncertain time and this why we have linked up with Lichfield District Council to launch this pioneering scheme during this uncertain time.
“This unique project will see the council contact vulnerable people in the community and work with us to deliver food and essentials to them.
“This is a great example of communities and organisations coming together at a time of need and creating a solution that will make a difference.
“We have no doubt that this will be a success and have further plans in place to rapidly roll out this out across other locations to make sure we support as many people as we can,” she added.
The scheme in Lichfield will launch today and more details are available by contacting Lichfield District Council directly.
To make sure the council, in partnership with us, can help as many vulnerable people as possible, it is asking for residents who are self-isolating, and do not have any outside help, to call them to access the emergency shopping service and other support. The number to call is 0333 220 3088, which is available from 9am to 5pm on weekdays.