Pioneering food scheme at Wildwood Food store helps dozens

A scheme aimed at getting vital food and essentials to residents who are self-isolating but do not have anyone to help them, has now helped 107 people.

We teamed up with Stafford Borough Council to launch the project in an effort to support the vulnerable members of the local community with vital care packages.

The council identifies vulnerable community members, gathers orders and passes them onto our community hub at our Wildwood Food Store, in Cannock Road.

Our colleagues then create a package and take payment from the customer over the phone before the local authority delivers the goods.

In just over a week since the scheme went live, 107 people have been supported by the project.

James Knight, Member and Community Relations Officer for Central England Co-op, is managing the project for the retailer from Wildwood Food Store.

He said: “It is great to see that our partnership has helped 107 people so far gain access to vital food and essentials they otherwise may have missed out on.

“This is a true example of co-operation in action and showcases how, during these uncertain times, like-minded organisations like Central England Co-op and Stafford Borough Council can work together to provide vital support for the local community.”

This scheme has also been rolled out in Lichfield and Derby, with more areas being looked at in the coming weeks.
Stafford Borough Council Leader Patrick Farrington said: “This partnership with Central England Co-op is proving to be a vital lifeline for many in our community.

“It is a completely new venture which is still in its early days - but we can already see how successful it is.

“Congratulations to all those who have got this up and running so quickly and to those who are helping out with the ordering and deliveries of food to vulnerable and isolating residents in the borough.”

The council will not be asking for any payment information when they make the initial call. To find out more, visit

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