JLS singer JB praises Central England Co-op for its backing of Don’t Trash our Future campaign

JLS singer turned farmer JB Gill has praised Central England Co-op and its customers for its backing of a major campaign to tackle the issues of litter in the communities it serves.

The singing superstar spoke out after it was announced that we had teamed up with Reach PLC and to back its Don’t Trash our Future campaign and encourage its members and customers to help keep the local community clean and tidy.

We already take a major interest in the communities we serve and a key part of every decision we make is based around making a real difference for local people including taking care of the environment.

Now, we are working to highlight the Don’t Trash our Future campaign, alongside newspaper group Reach PLC, community platform InYourArea and campaign group Clean Up Britain, and are backing calls for lasting change to ensure littering and those responsible for it are dealt with far more seriously.

We are encouraging shoppers to sign the campaign petition calling for the maximum fixed penalty notice for littering to be raised to £1,000, to be more responsible with their litter and to potentially take part in localised clean ups.

In a message featured across our instore radio network, JB said: “I have always been anti-littering ever since I was very young and I have always been taught to respect my environment and other people by carrying my rubbish with me or by putting it in the bin. This is one of the reasons I wanted to be part of the Don’t Trash our Future campaign.

“I want to encourage people to sign the petition, support the campaign and do whatever they can to make the country cleaner again

“Also if you are able to organise local clean ups in your area then that would go a long way too.

“I think it is incredibly beneficial to the campaign for Central England Co-op to be supporting and just goes to show how impactful something like this can be.

“I want to say a huge thank you to everyone who is getting behind the campaign at Central England Co-op. They are doing a great job and making a big noise about it. A big thank you also to the customers who are doing their bit in their local community to help this cause. Please keep it up!”

JB Gill rose to fame as a member of one of the UK’s biggest boybands JLS but is also renowned for setting up a farm in the Kent countryside, where he successfully produces award-winning Kelly Bronze turkeys and free-range Tamworth pork.

His enthusiasm for farming life and knowledge of countryside issues has seen him contribute to BBC’s Countryfile and Springwatch as well as front programmes such as Springtime On The Farm and Big Week At The Zoo.

People can find out more about the campaign, and sign the petition, by visiting

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