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Goodwill and good value lead what shoppers look for at Central England Co-op this Christmas

Looking after ourselves and each other will be at the heart of Christmas for shoppers at Central England Co-op this season.

Our new research shows that gifting something extra special to those who have provided support through the last few months, getting value for money on Christmas essentials and ensuring everyone can shop safely will be key to what people look for in their local store.

With some people’s Christmases limited by restrictions, many will be looking for affordable pleasures to compensate as well as wanting to find ways to thank neighbours, friends and family for the support and goodwill they have given.

Co-op Irresistible products are set to be amongst the most popular luxury treats in shoppers’ baskets as ways to show appreciation to others as well as enjoying a little self-indulgence.

By buying from the Irresistible range during December customers and members can also help to tackle food poverty with Central England Co-op donating five per cent from the sale of each product to FareShare Midlands.

The Co-op Irresistible Chocolatiers Collection (110G, £4), hand finished and made with Fairtrade cocoa beans is a deliciously decadent way to say thank you or just enjoy a treat.

Other Irresistible goodies to pick up include a box of silky-smooth Co-op Irresistible Prosecco Truffles (140g, £4) or the smooth and decadent Luxury Collection of chocolates (200g, £6), which are vegetarian and Fairtrade, while the Gluten Free Co-op Irresistible Shimmering Burnt Caramel Sponge (400g, £4.50) is a great Christmas dessert choice.

Alternative and affordable gifts which can also bring some Christmas cheer to your own home include a beautiful range of plants and flowers.

Seasonal succulents are already in stores at just £4 each and flower arrangements such as our Cape Luxe bouquet (£10) or Festive Novelty bouquet (£5) will be available from 18 December.

Central England Co-op stores are also offering an expanded range of toys for those looking for stocking fillers and last-minute present ideas.

These include huggable soft toys for Christmas by Keel eco available at just £9.99, which are made from 100% recycled polyester produced from plastic waste. There are also great ranges of Lego, Sylvanian Families and many more.

Brad Tuckfield, Store Manager, said: “Christmas is about giving and we want to ensure that our range of food and gifts caters for everyone this festive season by offering fantastic quality and great value.

“With more people than usual having Christmas at home at the end of what has been a challenging year for everyone, we want even more customers to find something they love at their local Central England Co-operative.”

Find out more about what ranges are on offer in Central England Co-op stores, how the retailer is supporting its communities and festive recipes at https://www.centralengland.coop/food/christmas/

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