Food scheme gets Burton Albion FC backing

Another ground-breaking scheme to get food and essentials to vulnerable people has been set up - with the help of a football club.

We have teamed up with East Staffordshire Borough Council and Burton Albion Community Trust to launch the project to create the community hub from our Stapenhill Food Store.

East Staffordshire Borough Council will be identifying vulnerable community members, gather orders and pass them on to our store. Our colleagues will then create a package and take payment from the customer over the phone before the Burton Albion Community Trust delivers the goods.

The launch of this project comes after the scheme was successfully trialled in Lichfield, Stafford and Derby.

The rollout of the project in Burton is part of our plans to create similar projects based out of our community hub stores across the 16 counties we trade in, and even farther afield on a national scale.

Debbie Robinson, Chief Executive of Central England Co-op, said: “Co-operation is key to our communities coming together during this uncertain time and this is why we have linked up with East Staffordshire Borough Council to launch this pioneering scheme.

“This unique project will see the council contact vulnerable people in the community and work with us to deliver food and essentials to them.
“This is a great example of communities and organisations coming together at a time of need and creating a solution that will make a difference.

“Our trials in Lichfield, Stafford and Derby have been and continue to be a great success. This is why we have now been able to launch in Burton with our great partners East Staffordshire Borough Council and Burton Albion Community Trust to help more people in the local area.

“We have further plans in place to rapidly roll out this out across other locations to make sure we support as many people as we can in the coming weeks.”

East Staffordshire Borough Councillor Duncan Goodfellow said: “it is essential that organisations that can provide support come together to ensure that those people most at risk are cared for in the best way possible.

“I am proud that East Staffordshire Borough Council has joined forces with Central England Co-op and Burton Albion Community Trust to deliver this ground-breaking provision.

“This service will ensure that the most vulnerable people in our communities are able to get the vital food and essentials they need during these unprecedented times.”

For more details about this scheme, visit

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