A frontline retail hero’s determination to ensure his store continued its fundraising efforts despite restrictions due to the Coronavirus outbreak has seen him take on a drastic new look.
Mark Higginbottom, Store Manager at our Prince Charles Avenue Food Store in Mackworth, was looking for inspiration when it became clear his planned fundraising for our corporate charity Dementia UK would have to be put on hold.
So, the 36-year-old suggested to his colleagues that he would have his head shaved if they raised £100. His team quickly hit the target and after recruiting his daughter Eva to do the deed, Mark is now sporting a dramatic new look
Mark, from Denby, has been store manager at Prince Charles Avenue for 15 months after spending 16 years with Central England Co-op.
He said: “At the minute we are not able to do the fundraising activities that we had planned, such as raffles in store. Dementia UK is a great cause, so I wanted to make sure we still did something for them, as well as for the NHS.
“After my team donated the £100 I opened it up to other store managers in the area and have raised over £200 and I’m hoping to boost that total further.
“I quite like how it has turned out to be fair. I’ve never had it this short. Eva wanted to help, and she managed to do it leaving no cuts! My colleagues thought I would look strange with no hair, so they are a bit disappointed it looks alright.
“Eva said she did not like it at first but the next day when she got up she just laughed at me. Now she said she quite likes it short, just maybe not this short!”