We have joined a national partnership of well-known brands raising money to support the NHS by selling gifts that give a little back this Christmas.
This nationwide initiative is also being supported by other independent co-ops including Scotmid, Lakes & Dales Co-operative, East of England Co-op, Heart of England Co-operative, Midcounties Co-operative and Southern Co-op.
From today until 31 December, customers will be able to buy a festive bouquet from our stores, with £1 from each sale to be donated to the national campaign.
We are aiming to raise £5,000 to help support NHS staff and volunteers.
The proceeds will go to NHS charities across the UK this Christmas so they can provide more much-needed support to NHS staff, volunteers and patients.
Hannah Gallimore, Central England Co-op Corporate Responsibility Manager, said: “Christmas is the time of goodwill to all and therefore we are delighted to be part of a campaign that supports our amazing NHS workers.
“They, like all frontline key workers, have worked around the clock all year during the pandemic to make sure there has been continued access to a range of vital and essential services.
“We know our kind-hearted customers will be more than willing to continue to support them by picking up products in their local shop, and by doing so giving a boost to the NHS at a time of year, especially in 2020, where they will face unprecedented pressure and demand.”
The national campaign, led by NHS Charities Together, is encouraging people across the UK to ‘give to those who’ve given us everything’ by buying presents for each other that support the NHS. In a normal year, it’s estimated that 400,000 NHS staff and volunteers will work over Christmas and this year it’s likely to be far more. The money raised from this campaign will go towards the organisation’s mission to provide vital funds which support NHS workers.
For more information visit https://www.centralengland.coop/food/christmas